Watch ClimaCon 2021 now
Tomorrow.ioGet demo

Sustainability’s Commitment to Sustainability

Our company:

  • Employees: is dedicated to operating as a green company with a number of sustainability programs including recycling, strict limit on plastic/paper products in the office (we use washable and reusable for most everything), employee perks for taking public transportation, or walking/biking/scootering to work. We also participate in weather related community service projects multiple times per year.
  • COVID-19 Resource Center: Dedicated to helping share global weather impact data on the spread of COVID-19, created the Environmental Resource Center and partnered with Harvard University on an air quality/COVID-19 study.
  • launched in 2018 to help bring sustainable weather technology to at-risk countries across Africa and Asia Pacific. Announced earlier this year, partnered with Google Cloud to bring a high-resolution forecasting model to market using’s proprietary weather of things virtual weather and air quality sensor approach. In addition, the project is serving as the foundation for predicting floods and more extreme climate related events. is also dedicated to helping millions of farmers in Africa get reliable weather data so they can develop sustainable planting and harvesting programs. If farmers plant seeds at the wrong times, unexpected weather like rain can ruin crops and waste what could have a been a fruitful crop yield. By using, farmers know when to plant to ensure maximum crop yield, efficient crop maintenance, and repeatable farming programs.

Finally, is working on solving climate related issues in a sustainable way by partnering with the World Bank, WMO, Red Cross, and more. For instance, the locust crisis currently ravishing Africa is seeing locust swarms of 1.5 million traveling more than 100 miles per day and destroying crops that could feed 30,000 people…per day. With, communities can receive alerts in advance of locust swarms arriving so crops can be harvested and saved ahead of time. In addition, is helping communities identify the hyperlocal areas where locusts are repopulating in masses so that pesticides can be sprayed in a precise and efficient way. The benefits include reducing the amount of pesticide that needs to be used, ensuring no people or livestock are exposed to broad pesticide spraying, and controlling locust repopulation growth once and for all.

Our technology and solutions:

  • Technology:’s proprietary “weather of things” approach to weather forecasting and impact is 100% virtual, eliminating the need to build more physical weather stations or equipment. By tracking hundreds of millions of virtual weather sensors around the world, is vastly improving its weather capabilities while reducing the environmental impact from the weather industry.
  •’s global weather API:’s weather API has been made free to students and schools, with more than 2,000 students currently building weather solutions with to better understand weather impact around the world.
  • Hyperlocal air quality: is the only company in the world that merges together both proprietary hyperlocal weather data with hyperlocal air quality data. This approach shows both consumers and businesses the impact of air quality, and how to reduce/avoid exposure, which can only be done through the combination of knowing both hyperlocal weather data (such as wind speed, duration, direction) and air quality.

Our customers:

  • Porsche: recently launched an air quality project with Porsche to provide drivers (of any car type or brand) with air quality information in real-time to help reduce carbon footprints and keep people safe from hazardous external weather conditions. 
  • Uber: is working with Uber to help understand and predict demand surges so that the company can optimize how many drivers they need on the road at once. By utilizing’s predictive weather intelligence, Uber can reduce the number of drivers that need to be on the road at any given time while also continue building more sustainable operations for the future.
  • Ford: is partnering with Ford to help them build out their fleet of electric/autonomous vehicles. With’s technology, Ford vehicles will be able to maximize battery life and vehicle driving range, reducing the need on traditional gas powered vehicles. 
  • NFL: is working with the NFL to help track and protect players/fans from hazardous air quality and weather conditions. With predictive weather intelligence, the NFL is able to operate more sustainable operations and massively reduce cancellations and delays, both of which contribute to unnecessary waste of materials, resources, vehicles, energy…etc
  • Via: helps Via optimize their public transportation programs all over the world, by increasing user engagement and usage. Via customers are opting to take public transportation over driving, thus reducing their carbon footprint.
  • IndiGrid Energy: IndiGrid Energy manages more than 300 energy towers across India. During a recent storm (Cyclone Amphan), told the IndiGrid team in advance which 3 towers out of 300 would be at risk during the storm. This allowed IndiGrid to preposition crews in those 3 places significantly reducing their historical staffing/vehicle needs during storms, and minimizing any major power outages.
  • Softbank Energy: is working with Softbank Energy to help build green energy, solar, and wind plants in Asia Pacific and South America. 
  • United/jetBlue/Delta: is transforming the airlines industry to operate as a more sustainable industry across multiple areas of focus:

Deicing – Airplanes need to be deiced any time snow, ice, or frost starts to build up on the wings, and given the high altitudes of flights, this happens year round. The procedure to de-ice a single 787 jet is to spray anywhere 3,000–5,000 gallons of glycol, which is a form of antifreeze, over the course of a 30–45 minute process, which includes calling deicing crews, driving the trucks to the plane, setting up, and then spraying. 

Not only is this an operational challenge for an airline, but financial as well as in addition to paying the crews, glycol actually costs more than jet fuel. From a sustainability perspective, improving deicing procedures can have a significant impact on an airline once you take into account the materials, trucks, gas, and chemical usage. To operate at the highest levels of efficiency, airlines use Weather Intelligence Platform software to predict temperature forecasts and precipitation for each specific flight. This way, the airline knows with certainty ahead of time which planes need to be deiced, when, and where. Using, airlines have already been able to reduce their procedural demand for deicing fluid needs significantly, resulting in a lower environmental impact.

TaxiingSomething every airline fears is the dreaded taxiing debacle. You know the story: a plane departs from the gate only to get delayed on the taxi for any number of reasons, resulting in unhappy passengers, scrambling crews, and congested planes. The reason the majority of taxiing issues arise is due to unexpected weather-related events, which is why airlines focus on airport surface flight tracking to take control using

Focusing on airport surface flight tracking allows airlines to improve their operations around any delays that could take place while taxiing. If the team can see there’s going to be a delay, they can implement a plan ahead of time that ensures planes won’t have to return to the gate from the taxi line to be attended to a second time. By solving this challenge, airlines are able to improve their operations in a few ways:

  • Reduce the number of planes that need to get deiced a second time, which directly results in the use of fewer chemicals (remember, it’s 3,000–5,000 gallons of glycol to deice a plane each time). 
  • More efficient crew planning, saving on material waste, fuel, and resources. 

Improving the gate departure and taxiing process is already having a quantifiable impact on the aviation industry, the environment, and the notion of more sustainable operations. While the processes will only continue to improve, it’s going to take every airline participating in order for the best possible outcomes for the planet to be recognized, and we’re excited to see United/Delta/jetBlue as an early adopters. Just improving the gate departure and taxiing process means less fuel, fewer chemicals, and improving the enormous impact of delays and all the disruptions they cause from start to finish. 

LightningThe impact of lightning on airlines is vast to say the least. From having to delay planes in the air from landing to holding, delaying, or canceling flights on the ground lightning can wreak havoc on airline operations and fuel consumption. The challenge behind managing lightning is having to understand where the specific risk areas are 4–8 hours in advance. If airlines make the wrong call one way or the other due to storms unexpectedly shifting, the impact on both safety and operations is significant.

This is why airlines are prioritizing lightning insights management with as one of their key ways to improve both safety, and also their operational procedures. Employees use lightning forecasts and alerts that help them confidently take action to:

  • Avoid operational waste by knowing when to open, close, or reopen ramps.
  • Reduce on-time performance delays saving energy, gas, and materials.
  • Use less fuel during taxiing by only leaving the gate when the time is right.
  • Improve safety and avoid events hazardous to both people and the environment.
  • Reduce the impact of deviation by knowing how to best hold or divert planes.

While lightning is one of those weather events that has plagued operational teams since the dawn of time, we can understand better than ever the path lightning storms take to improve the airline industry.

The future of travel is sustainable – As you can see, is helping airlines in addressing sustainable operating procedures head on, both on the ground and in the air. As the airline continues to evolve and adapt to the current and future needs of the planet, we’re excited to see what they have planned next. 

What’s clear is that the way weather challenges the aviation industry isn’t changing anytime soon, as the FAA reports 69% of all delays are due to the weather. What can change, however, is how weather impacts the aviation industry, and that will all depend on the choices made by each individual airline. There’s no reason to be reactive to weather anymore, the technology exists to predictively understand the impact of future weather and implement procedures and protocols proactively. 

As far as which airlines continue to be the industry leaders, both consumers and the environment have made it clear that it is the ones with sustainable operations at the core of everything they do.