Welcome to
Tomorrow.io

We are powering actionable weather insights around the world.

Our mission is to help countries, businesses, and individuals better manage their weather related challenges with the best information and insights.

The most relied upon brands in the world rely on Tomorrow.io

Why are we here?

0 %

Of businesses are impacted by weather

0 %

Of the globe doesn't have reliable weather data and forecasting

0 %

Of businesses cannot understand what weather data means for them

# 10

Frustration is that weather data is not accurate enough to become actionable

Top 0

Weather impact and volatility is mentioned as one of CEOs top 5 concerns

Our approach to weather is different

In addition to our proprietary data and models, we have designed proprietary radar-equipped satellites and will begin launching dozens into space over the coming years.

Learn more about Operation Tomorrow Space ›

Company Stats

Seed round 2016

4 Offices

150+ Employees

1000+ Customers

700+ terabytes of data

Leadership Team

Shimon Elkabetz

CEO, Co-Founder

Shimon served in the Israeli Air Force for 11 years in several managerial and commanding positions. Multiple near-death weather-related experiences during his service stoked a fascination with the weather, that little thing that affects us all. He’s also passionate about soccer and can recall any statistic whether you ask him to or not. Shimon holds a BA in economics from Ben Gurion University and an MBA from Harvard Business School.

Rei Goffer

CSO, Co-Founder

Rei served in the Israeli Air Force for ten years, managing R&D projects and cross-branch operations. He is passionate about developing technologies that change lives, and transforming seemingly crazy ideas into reality. Rei enjoys food — both cooking and eating, music and being in warm places. He holds a BA in economics from Ben Gurion University, an MBA from the MIT Sloan, and a Master in Public Administration from Harvard JFK School of Government.

Itai Zlotnik

CCO, Co-Founder

Itai served as an officer in an elite commando unit of the IDF for 6 years. Later he became a software engineer at Apple where he directed and implemented technologies related to the memory hardware in mobile products. Itai could probably win any professional food eating competition, and when not caring for his baby, he enjoys free diving. Itai holds a degree in electrical engineering from Tel Aviv University and an MBA from the MIT Sloan School of Management.

Leigha Kemmett

COO

Prior to joining Tomorrow.io, Leigha led and grew the finance, consumer products, and ad operations departments at Brat Inc, a startup that produces digital content for Gen Z. She previously spent time at both Disney and 20th Century Fox, focused on strategy, business development, and M&A. She started her career in investment banking. Leigha has a BA from Cornell University and an MBA from Harvard Business School. In her free time, you can find her hiking with her corgi.

Adam Clay

Chief Revenue Officer

Adam Clay is the Chief Revenue Officer for Tomorrow.io, leading the global sales and channels teams. He brings experience leading and scaling revenue teams for growth-oriented SaaS organizations. Prior to joining the company, he was CRO at Beyond Identity and Logz.io. Before that, he served as Vice President of Worldwide Sales at Black Duck Software. He has held VP of Worldwide Sales positions at Mendix and Shunra. Adam holds a Bachelor’s degree from Skidmore College and a Master’s degree from Brown University.

Dan Slagen

CMO

Dan is a 4 time start-up executive specializing in scaling global go-to-market functions from early stage to $100M+ in ARR. With experience in both B2B and B2C at companies such as HubSpot and Wayfair, Dan has built teams across marketing, growth, sales, customer success, business development, and also founded and sold a video tech start-up of his own. A frequent contributor and advisor to the start-up community, Dan has spoken at more than 50 conferences and has been featured in The New York Times, The Wall Street Journal, Forbes, CNBC, TechCrunch, and Bloomberg TV amongst others. Above all else, Dan believes in creativity, drive, and a people first mentality.

Osnat Barak

Chief of People, Operations & Culture

Osnat has 18 years of People & Culture leadership experience from several global startups. In her last role, she was the VP of People at Sears Israel and supported the company as its employee-base grew 5X in 6 years. In addition, for the last couple of years, she volunteered in two NGOs as an Organizational Consultant. Osnat holds an MSc in Organizational Behavior from TA University along with a degree in Group Facilitation and Coaching. In her free time, you’ll find her chasing after her toddler twins.

Stephen Gregorio

CFO

Stephen is an experienced and operationally-focused CFO (& CPA), having worked at several high tech companies. Stephen’s notable achievements prior to joining Tomorrow.io include leading a successful IPO process, running the post-IPO company, handling several M&A transactions on both sides, raising significant debt and equity capital, and handling several complicated recapitalizations, In addition, Stephen has acted as general counsel in the majority of his previous roles including negotiating customer agreements as well as partnership and channel agreements. Stephen has deep financial experience managing Finance, Accounting, Legal, HR, IT, Facilities teams and being a key member of senior management teams.

Moti Karmona

GM SaaS & TLV Site Manager

Moti Karmona is a passionate executive with 25+ years of experience scaling disruptive products in the world’s fastest-growing markets. Currently Tomorrow.io’s General Manager of Saas, Moti has held key leadership roles, including Chief Product Officer, Chief Technology Officer, and Strategic Advisor, at organizations ranging from early-stage startups to Fortune 100 companies. Before Tomorrow.io, he led the Top10.com business unit at Natural Intelligence and previously served as a General Manager of Sears Israel’s Center-of-Excellence, along with VP of Social Commerce at ShopYourWay.com. He is also a two-time startup co-founder and serves as a board member at Appleseeds Academy, a nonprofit organization promoting Digital Equality. Above all else, Moti believes in embracing curiosity and building innovative solutions that not only serve a business purpose but make a meaningful impact on society.

Luke Peffers, PhD

Chief Weather Officer

Dr. Peffers brings over 22 years of experience as an active-duty service member, a civil servant for the USAF, the Chief Scientists for a DoD contractor, an adjunct professor of Meteorology for Embry Riddle Aeronautical University’s Worldwide Campus and now as CWO of Tomorrow.io. Dr. Peffers earned his Ph.D. in Atmospheric Science in collaboration with the U.S. Air Force Technical Applications Center (AFTAC). After earning his Ph.D., Dr. Peffers worked at AFTAC and became the branch chief of the Meteorological Modeling and Analysis team that is responsible for designing and operating weather modeling systems that are used to monitor compliance with multiple global nuclear test ban treaties. Dr. Peffers then joined STAR, LLC to serve as Chief Scientist where he managed numerous DoD contracts and projects involving the development and sustainment of operational weather models and weather-driven Chemical, Biological, Radiological, and Nuclear (CBRN) forensic analysis and forecasting systems for various agencies within the DoD and international governments.

Jonathan Shamay Draluck

Chief Legal Officer

Jonathan has served as the top attorney for two previous explosive-growth start-ups. At major law firms and IT consulting practices he has driven SaaS offerings, Cloud migration, AI platforms, M&A, financing, patent licensing, sponsored R&D, manufacturing, cybersecurity, and compliance — for emerging and established life sciences, healthcare, financial services, software, platform, and content companies. Jonathan also closed a $950 million Department of Defense contract, licensed solutions and guided offerings to dozens of Fortune 100 brands, and supported data center, undersea cable, and other infrastructure builds, leasing, and operation throughout the world. Previously Jonathan lived in Bucharest where he advised the Romanian government on EU admission and litigated antitrust matters for the U.S. Federal Trade Commission. He is licensed in Israel and the U.S.

Shimon Elkabetz

CEO, Co-Founder

Rei Goffer

CSO, Co-Founder

Itai Zlotnik

CCO, Co-Founder

Leigha Kemmett

COO

Adam Clay

Chief Revenue Officer

Dan Slagen

CMO

Osnat Barak

Chief of People, Operations & Culture

Effie Arditi

Chief Product Officer

Effie has over 20 years of experience in building large scale B2B and B2C products and leading large groups. Prior to Tomorrow.io Effie was a Director of Engineering at Boston Consulting Group, Digital Ventures working with Fortune 2000 companies on innovation, strategy and technology. Effie was also the Director of R&D at Essence, one of the largest brands in Europe for home automation and security, leading its software division and building its first foothold in the consumer market globally. Together with his corporate background, Effie brings meaningful entrepreneurial experience, founding three companies in the in B2B SaaS, B2C and FinTech spaces. Effie is passionate about building scalable teams that can grow fast and run in harmony.