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Kelly Peters
By Kelly Peters
Kelly Peters
Kelly Peters
Currently's Director of Marketing, Kelly Peters is a growth-focused marketing leader with 10+ years of experience driving strategic communications and demand-focused initiatives for brands like CNBC, NBCUniversal, Dicks Sporting Goods, and JazzHR. At, she leads a dynamic team of growth and AI marketers in driving revenue with bold storytelling, radical creativity, and, above all else, human connection. Kelly graduated from Syracuse University and lives in Pittsburgh, PA.
Sep 14, 2023· 0 min, 54 sec

How to Prepare for Deicing Season: A Smarter Approach to Winter Operations

Your teams may be feeling the heat right now, but deicing season is right around the corner.

This process is a critical yet expensive and often inefficient process. But it doesn’t have to be…’ weather intelligence helps stations, like those at JetBlue, to decrease cancelations/delays, optimize taxi/block time, and save on fuel and deicing fluid by better preparing for and managing deicing events.

Here’s a snapshot:

Our platform automatically and continuously monitors station-level conditions to pinpoint the exact intensity and timing of frozen precipitation…

Based on other conditions (e.g.temperature, wind, humidity, duration), we let you know what the impact could be for your aircraft, ranging from rime and clear ice to frost and full accretion.

Then, we plug into your unique protocols and regulations to help prevent HOT expiration by notifying crews on optimal fluid selection, which planes actually require deicing, whether the apron vs. pad is best, etc.…

Our new AI capabilities can also provide a deicing summary each day…

Why wait until August or September to plan for 2024 deicing?

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