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Kelly Peters
By Kelly Peters
Kelly Peters
Kelly Peters
Currently Tomorrow.io's Director of Marketing, Kelly Peters is a growth-focused marketing leader with 10+ years of experience driving strategic communications and demand-focused initiatives for brands like CNBC, NBCUniversal, Dicks Sporting Goods, and JazzHR. At Tomorrow.io, she leads a dynamic team of growth and AI marketers in driving revenue with bold storytelling, radical creativity, and, above all else, human connection. Kelly graduated from Syracuse University and lives in Pittsburgh, PA.
Feb 24, 2022· 0 min, 57 sec

Remember the I-95 Shutdown? Tomorrow.io Could Have Helped

Weather and climate security technology like Tomorrow.io can help to prepare for and mitigate risks around extreme weather events.

Earlier this year, a massive snowstorm moving up the East Coast brought traffic to a standstill on Interstate I-95 outside of Fredericksburg, VA, stranding hundreds of drivers in their vehicles overnight.

The unprecedented ordeal lasted for 36 hours, during which time those stranded were forced to ration food, water, and heat. It even included real-time Tweets from Senator Tim Kaine, who happened to be one of the trapped drivers.

Thankfully, no one was physically injured as a direct result of the shutdown, and the 48-mile stretch of road was passable within hours of the shutdown being cleared.

But a lingering question remained: could this have been better handled or even avoided?

Enhanced Preparedness and Risk Mitigation

No one could have prevented this storm. But the right technology would have empowered transportation officials, motorists, and road crews to proactively prepare for the storm and take action to mitigate the risks.

Watch to learn how a weather and climate security platform like Tomorrow.io could have helped.

 

 

 

 

 

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