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Ruth Favela
Ruth Favela
Aug 17, 2023· 2 min, 42 sec
Ruth Favela
Ruth Favela
Ruth Favela is Tomorrow.io's AI Marketing Specialist. She draws on more than 5 years of experience as an editor, writer, and social media specialist for a handful of AI startups.

Solving for Weather with Predictive Analytics and Automated Workflows

Weather has always been a critical factor for businesses across every industry. From airlines grappling with icy conditions to construction projects facing rain delays, the uncertainty of weather can create significant obstacles. Traditionally, businesses have relied on standard forecasts, often resulting in conflicting information and a lack of precise action plans.

Today, with the advent of predictive analytics and automated workflows, organizations are finding new ways to navigate weather challenges and become an integrated business across their operational workflows.  

Tomorrow.io is at the forefront of this transformation. A recent conversation with Dan Slagen, CMO at Tomorrow.io, shed light on how we’re helping businesses in diverse sectors think differently about the weather.

Below are highlights from the interview. Watch the entire conversation below. 

Predictive Analytics: A New Way to Understand Weather

Predictive analytics enables companies to comprehend the specific impact of weather on their operations. Instead of merely following forecasts, organizations can now anticipate and prepare for weather conditions tailored to their specific needs.

“It’s not necessarily about knowing it’s going to be windy; it matters that your train is at risk of being derailed at this time, at this mile marker on this day,” explains Slagen. “Once you have predictive analytics in place, you now have a single source of weather truth where everyone can look.”

Automation: Turning Insights into Action

Understanding the weather’s impact is only half the battle; acting on that information efficiently is equally crucial. Automated workflows provide actionable insights and facilitate communication within an organization, turning weather data into operational decisions.

“With a single source of weather truth, the focus shifts towards deriving actionable insights. Instead of laboriously interpreting what a weather forecast means for each individual, it’s about instantly knowing the precise action to take — be it stopping or speeding up the train. In this way, everything becomes manageable and can be saved, presenting a solution that is not only effective but elegantly simple.”

Tomorrow.io’ Weather and Climate Security Platform In-App Alerts

More Than Just a Forecast: A New Perspective on Weather

Tomorrow.io emphasizes that weather should no longer be a problem that surprises businesses. With predictive analytics and automated workflows, weather can become an operational asset.

“Stop thinking about weather in the traditional way and more think about whether it’s something that can be solved through a workflow and something that can actually become an asset to you from an operational sense,” advises Dan.

Embracing Weather’s Challenges

With companies like Tomorrow.io, weather forecasting is entering a new era. It’s no longer just about predicting rain or shine but about understanding the specific impact on each organization’s unique operations and adapting accordingly.

For executives looking to transform weather from a challenge into an opportunity, now is the time to embrace the future of weather forecasting with predictive analytics and automated workflows. 

Innovation in this space is an essential tool for any business, whether dealing with high winds on the railroad or ensuring timely deliveries in the trucking industry. With the right tools and perspective, weather can be a manageable, even advantageous, part of the business landscape.

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