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Cara Hogan
By Cara Hogan
Cara Hogan
Cara Hogan
Cara Hogan is the VP of Enterprise Marketing at, the world’s weather intelligence platform. Previously, she worked at Zaius, an ecommerce marketing platform, and InsightSquared, a SaaS analytics company. Before transitioning to marketing, she worked as a journalist at a number of publications, including the Boston Globe. When she isn’t writing, podcasting, or filming, she’s surfing, rock climbing, or reading a good book.
Apr 20, 2020· 1 min, 36 sec

This Week In Weather: More Snow in the Forecast for Late April

For This Week in Weather, we’ll be sharing the big weather stories you need to know in the US for the coming week of April 20. 2020. We hope it will help you understand some of the weather heading your way and how it will impact your business in particular.

So let’s get into it!

Monday (4/20)

An Alberta clipper system coming from Canada is expected to bring spring snow to the Upper Peninsula of Michigan overnight on Monday into early Tuesday morning. About 1 to 3 inches of snow can be expected, with higher amounts locally from lake effect snow.

Business impact: On-demand and delivery businesses should take the snow into account when offering ETAs and delivery estimates to customers.

Tuesday to Wednesday (4/21 – 4/22)

A storm system moves across the Northeast and brings cold rain and high winds to much of New England on Tuesday evening, with winds gusting to 30 to 40 mph in the evening and overnight.

A disturbance approaching Texas moving east along the southern branch of the jet stream brings the potential for severe thunderstorms across central to south Texas Tuesday evening. As this activity moves east, a continued threat for severe thunderstorms expands across eastern Texas overnight Tuesday into Wednesday morning and into Louisiana Wednesday evening and overnight.

Business impact: Energy companies should prepare for downed power lines due to wind and potential lightning.

Thursday (4/23)

A severe thunderstorm threat expands into the Southeast on Thursday, along with the potential for heavy rainfall in some areas.

Business impact: Potential for flooding from heavy rainfall could impact driving conditions for automotive businesses. 

Friday (4/24)

Widespread rain moves into the Ohio Valley to Mid Atlantic states overnight Thursday into Friday morning. This further expands into the Northeast during they day on Friday, bringing rainy and windy conditions to much of the Northeast.

Stay safe out there, and if you’d like to talk in more detail about how the weather impacts your business, talk to our team

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