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Kelly Peters
By Kelly Peters
Kelly Peters
Kelly Peters
Currently Tomorrow.io's Director of Marketing, Kelly Peters is a growth-focused marketing leader with 10+ years of experience driving strategic communications and demand-focused initiatives for brands like CNBC, NBCUniversal, Dicks Sporting Goods, and JazzHR. At Tomorrow.io, she leads a dynamic team of growth and AI marketers in driving revenue with bold storytelling, radical creativity, and, above all else, human connection. Kelly graduated from Syracuse University and lives in Pittsburgh, PA.
Feb 20, 2024· 5 min, 28 sec

Insights from Tomorrow.io’s 2024 AI-Integrated Weather Business Report

    Extreme weather events are becoming the norm rather than the exception. In fact, the US alone saw 28 confirmed weather/climate disaster events, with losses exceeding $1 billion each in 2023. 

    What does this tell us? 

    Businesses across the globe are facing unprecedented weather and climate challenges. 

    From California’s devastating atmospheric rivers to Chile’s record-breaking wildfires, 2024 has already marked itself as a year of climatic extremes. 

    However, amidst these challenges lies a silver lining, provided by the cutting-edge insights from Tomorrow.io’s 2024 AI-Integrated Weather Business Report.

    Tomorrow.io’s Groundbreaking Report

    Tomorrow.io has once again set the benchmark for weather intelligence, releasing an exhaustive analysis that highlights the climate threats and operational vulnerabilities industries face today. 

    With data analyzed from over 25,000 weather intelligence alerts across 150+ global companies, the report sheds light on the evolving landscape of weather disruptions and offers a blueprint for resilience.

    Key Findings and Industry Impacts

    One of the report’s startling revelations is the tenfold increase in alert volumes year-over-year, a testament to the escalating severity of weather events. Wind alerts have overtaken winter hazards as the top disruptor, affecting a wide range of sectors from energy to air freight. Notably, high-severity alerts have seen a significant jump, now comprising 50% of all notifications compared to 33% in the previous year.

    The implications of these trends are far-reaching. 

    Industries such as rail, construction, and technology face unique challenges, from service suspensions and project delays to data center disruptions. 

    Our report not only highlights the problems but also offers tailored solutions. 

    For instance, predictive flood forecasting for railways and enhanced lead times for construction project adjustments exemplify how businesses can leverage Tomorrow.io’s insights to mitigate risks and optimize operations.

    Here is a sneak peek of key findings by industry: 

    Air Freight

    Air freight operations are severely impacted by low visibility and high-severity wind alerts, leading to cascading flight delays and cancellations. Over 50% of flights are affected, highlighting the need for precision visibility detection and shear/gust outlooks to manage ground operations effectively. Tomorrow.io’s insights allow for better flight scheduling and staff rescheduling, minimizing passenger inconvenience.

    Construction

    The construction industry is hit hard by heavy rainfall and flooding, limiting site access on over 41% of days and causing project delays. Snow accumulation further slows down activities. Tomorrow.io’s precise precipitation predictions and flood forecasting can enable construction firms to schedule projects proactively and allocate resources more efficiently, mitigating weather-related disruptions.

    Technology

    For technology companies, data center disruptions due to cloud cover and facility access issues from high winds and visibility problems pose significant operational challenges. Tomorrow.io’s solar irradiation insights and severe weather notifications can help tech firms plan for energy management and contingency staff planning, ensuring operational resilience.

    Transportation & Logistics

    Low visibility and heavy rainfall trigger 42% of alerts in the transportation and logistics sector, disrupting transport capacity and causing equipment failures. Tomorrow.io’s storm outage predictions and visibility analytics can help firms reroute cargo efficiently and ensure staff safety, enhancing overall shipping resilience.

    Insurance

    The insurance industry faces volatility from wind alerts, which drive over 75% of claim surges due to severe storm damage. High severity alerts, dominating at 93%, cause significant financial fluctuations. Tomorrow.io’s storm track visualization and wind/flood modeling can assist insurers in optimizing risk exposure and setting accurate premiums.

    Manufacturing

    Heavy precipitation restricts facility access in the manufacturing sector, with over 90% of high-severity alerts concentrated on just a few days, highlighting acute outage vulnerabilities. Precise precipitation predictions and outage analytics from Tomorrow.io can aid manufacturers in planning shutdowns and supply chain contingencies effectively.

    State & Local Government

    State and local governments grapple with transport budget strains and productivity losses due to heavy precipitation and low visibility, respectively. Tomorrow.io’s forecasts can guide strategic planning and emergency response, enhancing civic resilience against climate threats.

    By leveraging Tomorrow.io’s advanced weather intelligence, each industry can navigate the complexities of weather-related disruptions more effectively, ensuring operational efficiency, safety, and resilience in the face of increasingly unpredictable climate patterns. 

    Best Practices for Weather Resilience

    Our key findings are a great tool for strategic planning and risk management across each sector. 

    To help you understand what practices customers are following after receiving weather alerts, we gathered the following insights. 

    Here are some key takeaways for businesses looking to fortify their operations against high impact weather:

    Proactive Planning 

    Utilize Tomorrow.io’s predictive analytics to anticipate weather disruptions and implement preemptive measures. This could mean adjusting project timelines in construction or rerouting shipments in logistics to avoid weather-impacted areas.

    Dynamic Response Strategies 

    Develop flexible response plans that can be activated swiftly in the face of high-impact weather. This includes having contingency staffing arrangements in transportation and logistics or emergency supplier contracts in manufacturing.

    Invest in Technology

    Leverage AI and machine learning for real-time weather tracking and scenario analysis. Technologies that offer precision forecasting can be a game-changer in operational planning and disaster response.

    Safety and Operations Synergy

    Ensure that safety managers and operations directors work in tandem to manage weather alerts. A collaborative approach ensures that all aspects of business operations are considered in weather-related decision-making.

    Educate and Train Staff

    Regular training sessions for staff on weather alert terminologies and the appropriate responses can significantly reduce the time to action. This is crucial for maintaining continuity and safety during high-severity alerts.

    Tomorrow.io: A Partner in Resilience

    Tomorrow.io’s 2024 report serves as a critical resource for businesses seeking to navigate the increasing unpredictability of weather. By integrating predictive weather intelligence into their operational framework, companies can not only safeguard their assets and margins but also uncover opportunities for growth that competitors may overlook.

    As the climate continues to deviate from historical norms, the importance of a systematic and technologically driven approach to weather resilience cannot be overstated. Tomorrow.io stands at the forefront of this movement, providing the insights and tools necessary for businesses to thrive in an ever-changing environment.

    Leading the Way With Weather Intelligence

    In conclusion, the 2024 AI-Integrated Weather Business Report by Tomorrow.io is more than just an analysis; it’s a call to action for businesses worldwide to rethink their approach to weather resilience. By adopting the best practices outlined in the report and leveraging Tomorrow.io’s advanced weather intelligence solutions, businesses can turn the tide against climatic disruptions, ensuring not just survival but prosperity in the face of weather’s increasing unpredictability.

    Request a demo today to explore how Tomorrow.io can transform your approach to weather risk and operational optimization.

    Together, let’s redefine what it means to be weather-resilient in 2024 and beyond.

    Download Tomorrow.io’s AI Integrated Weather Business Report today.

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