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Kelly Peters
By Kelly Peters
Kelly Peters
Kelly Peters
Currently's Director of Marketing, Kelly Peters is a growth-focused marketing leader with 10+ years of experience driving strategic communications and demand-focused initiatives for brands like CNBC, NBCUniversal, Dicks Sporting Goods, and JazzHR. At, she leads a dynamic team of growth and AI marketers in driving revenue with bold storytelling, radical creativity, and, above all else, human connection. Kelly graduated from Syracuse University and lives in Pittsburgh, PA.
Mar 24, 2023· 3 min, 10 sec

Forecasting with AI: Company creates first weather and climate generative artificial intelligence

This story originally appeared on FOX Weather in March 2023. announces the launch of  ‘Gale,’ the first AI product dedicated to weather and climate for businesses and governments that will easily identify key trends, risks, and opportunities and share that potentially life-saving information with teammates and colleagues.

When the forecast calls for conditions such as severe weatherblizzards or destructive winds, companies and governments across the U.S. make important decisions that could potentially save lives.

And it’s not an easy task.

Businesses and governments make those critical weather decisions by looking over copious amounts of data to check on the potential impacts over specific areas.

But, the world’s leading weather intelligence platform, just released Gale—the industry’s first weather and climate-generative AI, designed to summarize millions of data points in actionable weather summaries.

The interactive product is a new feature within’s platform that can use generative AI technology for specific uses customized to the specific user’s needs and goals.

Company officials say Gale addresses the challenges businesses and governments face when processing large amounts of weather and climate data and enables them to identify key trends, risks and opportunities, and can then share that information with teammates and colleagues.

“With the launch of our new generative AI assistant, Gale users can effortlessly convert the myriad of climate and weather insights the Tomorrow Platform is renowned for into a succinct, visually appealing and shareable outlook,” said Cole Swain, vice president of Product at, in a statement. “This is just the beginning of an exciting journey for Tomorrow and our customers.”

Swain added that the emergence of generative AI has unlocked new ways’s team sees how customers engage with critical weather and climate data used to make important decisions.

“We envision a future in which our users are making confident decisions around their weather and climate operations in ways previously unimagined,” Swain added.

Millions of data points turn into a forecast

Here’s how it works: Within’s weather intelligence platform, users will be able to incorporate any customized set of data inputs such as location, more than 40 different weather parameters, frequency and intensity to highlight the most important trends based on the user’s needs.

Gale will be able to quickly analyze millions of data points and summarize those details into an easy-to-read summary of that information.

The example above shows a summary of impacts from a hypothetical winter storm on shipping operations along the East Coast. In this scenario at the Elizabeth Marine Terminal in New Jersey, delays for the shipping company are expected during the afternoon hours because of heavy snow, low visibility and strong winds.

In the summary, Gale recommends that the shipping company’s drivers be warned about the conditions and provide updates to their customers about potential delays.

“It’s not always easy for companies to make the right decision when it comes to the forecast,” said’s co-founder and chief customer officer, Itai Zlotnik. “Weather decisions are hard to make in the face of endless weather data, and it’s even more challenging for users to grasp its impact on their operation.”

And this generative AI technology could be a game-changer when it comes to making those potentially life-saving decisions.

“Gale’s unique ability to analyze and summarize weather impact allows our customers to make smarter decisions by leveraging the industry’s first fusion of weather intelligence and AI,” Zlotnik added.

Interested in Gale? See Weather Intelligence in Action

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