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Kelly Peters
By Kelly Peters
Kelly Peters
Kelly Peters
Currently's Director of Marketing, Kelly Peters is a growth-focused marketing leader with 10+ years of experience driving strategic communications and demand-focused initiatives for brands like CNBC, NBCUniversal, Dicks Sporting Goods, and JazzHR. At, she leads a dynamic team of growth and AI marketers in driving revenue with bold storytelling, radical creativity, and, above all else, human connection. Kelly graduated from Syracuse University and lives in Pittsburgh, PA.
Oct 30, 2022· 2 min, 21 sec on Radiolab: “The Weather Report” was recently featured on Radiolab, NPR’s weekly investigative podcast!

Listen to the full episode below, which explores the history of weather forecasting and how private leaders like are advancing the practice with innovative methods of observations, forecasting, and delivery.

Read the transcription of’s portion between Radiolab hosts Simon Adler, Lulu Miller, and our CMO Dan Slagen:

Simon: There are commercial data sets, but the government may not be getting, And so at some. There’s gonna be a company here that’s gonna outperform the government forecast, and at that point, you know, what’s the future of government weather? Or more pointedly, you know, what’s the future of how we use the weather to make decisions?

Dan: You know, we’ve just started working with cities as well. The City of Hoboken is an example.

Simon: Lastly here at this is Dan Slagen. He’s the CMO of a commercial forecasting company called Like Don’s company, they are collecting their own data.

Dan: We take into. Both public and private data.

Simon: And they’re launching a satellite later this year, and they’re doing crazy things like looking at the way a cell phone signal drops between towers because they found they can figure out rainfall from that. He says Hoboken hired them to provide information that the weather surface just couldn’t.

Dan: They first started working. To cut costs around, uh, specifically winter snow and icing operations. So just meaning how many trucks do we need to send out? How much salt do we need to deploy? And, and while snow removal is harmless enough with climate change, every single city, every single government, every single country is going to need a climate security and climate resiliency plan.

Simon: In other words, as the weather gets less predictable and more impactful, Cities are going to have to make all sorts of tough decisions about what building permits to give, where to draw new flood planes and where to put new cooling centers. Right now we’re seeing cities start to understand that you can really use us to make all these types of decisions.

Dan: So the need for what we’re doing is only gonna become bigger and the approach that we’ve taken, we really expect it to be the source of truth for weather for the world.

Lulu: Wow. It’s that thing. It’s like you add, I mean it you, you have the, you know, US Weather Bureau and I just feels like civic goodness will collect, we’ll report, we’ll be in it together to help each other, and then you add this sort of market incentive and it just evolves the technology.

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