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Kelly Peters
By Kelly Peters
Kelly Peters
Kelly Peters
Currently's Director of Marketing, Kelly Peters is a growth-focused marketing leader with 10+ years of experience driving strategic communications and demand-focused initiatives for brands like CNBC, NBCUniversal, Dicks Sporting Goods, and JazzHR. At, she leads a dynamic team of growth and AI marketers in driving revenue with bold storytelling, radical creativity, and, above all else, human connection. Kelly graduated from Syracuse University and lives in Pittsburgh, PA.
Oct 7, 2022· 3 min, 8 sec on NYSE Floor Talk

*This segment was originally posted on NYSE Floor Talk in October 2022’s Co-Founder & Chief Strategy Officer Rei Goffer recently sat down with the New York Stock Exchange’s NYSE Floor Talk segment to discuss our mission, capabilities, and our upcoming satellite constellation. See the full segment below!


Tell us about tomorrow. What makes you unique? is a weather intelligence company. We develop a weather intelligence platform, which is designed to help businesses and governments handle their weather and climate-related challenges. And we do that by telling you the weather in a more accurate and granular fashion and, perhaps, more importantly, telling you what you should do about it in a very easily digestible way. So our platform enables every individual—no matter if you’re an emergency worker, or a dispatcher in an airline, or a farmer—to understand how weather impacts your operation, your business, and what exactly you should be doing about it in the next day, next hour next week.

This is very timely because right now, we have a hurricane that has been passing through Florida. Why is weather intelligence still important? And why is it needed now more than ever?

Hurricanes, as we, unfortunately, experienced now, are these devastating storms. We have them all over the world, by the way, not just in the United States. In fact, only about 10% of the hurricanes globally hit the US. The rest of them are either in the Pacific or hitting many other nations. And with climate change, they’re actually getting more severe, more intense, and more frequent. What we can do better is predict them. We can predict their trajectory and their course. And we can also predict their intensity—how strong they will be much better than we do today. And then we can help everyone—emergency workers, government, power, utilities, individuals—to be better prepared. And if we can help you in a much more pinpointed way to know what’s going to happen to your specific asset and what you should do about it with long enough notice. Then we can, first and foremost, save a lot of lives. But also save a lot of property and improve the economy.

Why is going to space a once in a lifetime advancement for every person, business and government in the world?

We’re developing the world’s first constellation of weather radars, which will start flying early next year and will cover the entire globe for the first time with weather radar. Today, we only have it for a really small portion of the globe, mostly in continental areas. Once we have that in orbit, that will radically change our ability to predict every type of weather phenomenon, specifically these high-impact weather events such as hurricanes and typhoons. And the hardest part about these storms today, as we saw just this week, is understanding the intensity. So whether it’s a Category 3, a Category 5, or down to a tropical storm, these have very different meanings and implications to us in terms of how we prepare. If it’s a tropical storm, we wait for it to pass, but if it’s a Category 5, we have to evacuate whole cities. Our satellites will improve the lead time and warning we have on these rapid intensifications and give us much more time to prepare accurately. They’re not only going to be able to do it for the U.S., which is incredibly important but for every country and every person on the planet.

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