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Kelly Peters
By Kelly Peters
Kelly Peters
Kelly Peters
Currently Tomorrow.io's Director of Marketing, Kelly Peters is a growth-focused marketing leader with 10+ years of experience driving strategic communications and demand-focused initiatives for brands like CNBC, NBCUniversal, Dicks Sporting Goods, and JazzHR. At Tomorrow.io, she leads a dynamic team of growth and AI marketers in driving revenue with bold storytelling, radical creativity, and, above all else, human connection. Kelly graduated from Syracuse University and lives in Pittsburgh, PA.
Feb 22, 2022· 2 min, 40 sec

What Your Business Needs to Know About This Week’s Extreme Cold and Winter Conditions

The U.S. is seeing severe winter weather this week, thanks to a dynamic weather system moving across the middle of the country and heading eastward.

The system has already brought frigid temperatures 25-35 degrees below normal across the Northern Plains, up to 5-10″ of snow in portions of the Dakotas, and an additional 4-8″ expected across southern Minnesota, northern Wisconsin, and Michigan’s Upper Peninsula.

What Your Business Needs to Know About This Week’s Extreme Cold and Winter Conditions

An Insights Dashboard and Map view from Tomorrow.io’s platform shows threats from snow, ice, and frigid temperatures through the central and eastern U.S. through the end of the week.

And that’s just the beginning. Starting Wednesday morning, a secondary storm system will bring a risk for freezing rain, sleet, and additional snowfall from northern Texas through eastern Oklahoma and into the western Ozarks. By late Thursday, this storm system will move northeastward and take its wintry precipitation into the eastern Midwest/Great Lakes as it moves toward the Northeast. The Northeast could then see significant snowfall late Thursday through late Friday with the potential for freezing rain and ice pellets in areas like Pennsylvania.

From the extended frigid temperatures to snowfall and freezing rain, these conditions present a variety of challenges for businesses across the central and eastern U.S. Here’s what your industry needs to know about associate risks and potential actions to mitigate weather-related threats:

Energy & Utilities

The Risks

  • Power outages from surge in demand
  • Reduced power generation capacity
  • Disrupted fuel procurement

Actions to Consider

  • Increase reserves to meet demand
  • Alert residential customers to prepare for potential outages
  • Secure physical assets

Learn more about other ways to mitigate energy & utilities-specific risks >


The Risks

  • Damaged freight (perishables, chemicals, paints, etc.)
  • Reduced production of goods and products
  • Power interruptions causing equipment failure
  • Interrupted supply paths

Actions to Consider

  • Advise drivers to reduce speed on icy roads
  • Lower shipping containers
  • Alert key suppliers, manufacturing locations, ports, and supply paths about unfavorable conditions overall

Learn more about other ways to mitigate logistics-specific risks >


The Risks

  • Increased costs for snow and ice removal
  • Increased chance of ice and frost impacting OTP
  • Increased chance of on-the-job injuries

Actions to Consider

  • Proactively manage flights in affected areas
  • Cancel non-essential journeys
  • Increase staff in advance of deicing and snow removal needs

Learn more about other ways to mitigate aviation-specific risks >


The Risks

  • Increase in vehicle accidents
  • Lack of staff to meet surge in demand
  • Reduced customer satisfaction from delays and cancellations

Actions to Consider

  • Alert drivers to ensure safer routes
  • Incentivize staff to drive in advance of demand surge
  • Cancel fleet deployment during peak of storm

Learn more about other ways to mitigate on-demand-specific risks >

Sports & Entertainment

The Risks

  • Increased occurrence of athlete injury
  • Negative fan experience
  • Missed retail and merchandising opportunities

Actions to Consider

  • Delay games and events in path of storm
  • Salt sidewalks and parking lots
  • Alert ticket holders of conditions for transportation to and from venue

Learn more about other ways to mitigate sports-specific risks >

Learn How Weather-Related Risk is Impacting Your Business

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