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Ruth Favela
By Ruth Favela
Ruth Favela
Ruth Favela
Ruth Favela is's AI Marketer. She draws on over 5 years of experience as an editor, writer, and social media manager for AI startups, B2B SaaS, and B2C products. In her role, Ruth focuses on using AI tools to create customer-first content for the various industries has solutions for. She writes about weather innovations, AI/ML modeling, weather API applications, weather AI use cases, and much more.
Aug 24, 2023· 3 min, 37 sec

What’s New At Product Updates Summer 2023 has been hard at work over the past few months to bring you another round of exciting updates and new product features to enhance your weather intelligence experience! 

    I spoke with Dan Slagen, CMO at, to get an inside look at new innovations now available and to learn how the company is enhancing the way organizations respond to and react to increasingly volatile weather. 

    Check out the entire conversation below along with highlights of each product.

    Summer Updates 2023

    Enhanced Wind Mapping upgraded its wind speed and direction data layers (DPLs) to provide more visual clarity into wind conditions. 

    The wind speed DPL shows velocities via color-coding on the map timeline. Wind direction is displayed with wind barbs instead of colored heat maps.

    As Dan explained, wind impacts countless sectors: “Aviation, rail, shipping, trucking, mining, sports and outdoors…it’s not really a matter of which industries are impacted, it’s how is each industry impacted.”

    Wind Direction DPL via’s Weather Intelligence Platform

    Wind Speed DPL via’s Weather Intelligence Platform

    Expanded Tropical Cyclone Data

    Previously, tropical cyclones were shown on a data single layer over’s maps. 

    Now there are separate layers for:

    • Forecast track cone of uncertainty
    • Watches and warnings
    • Observed track
    • 5-day wind swath
    • Wind speed probabilities

    With storm volatility ramping up, these layers give businesses earlier insight into asset and operational exposure.’s Cyclone Data Layer

    Low Level Wind Updates – U.S. and Israel now offers low-level wind and temperature data for 11 altitude ranges from 10 to 300 meters. Users can visualize historic, real-time, and forecast conditions at different heights via the altitude slider.

    Dan Slagen tells me that this update benefits aviation, construction, energy, and drone operators monitoring weather impacts on low-altitude infrastructure or flight paths.’s Low-Level Winds Data Layer

    Enhanced Map Visualization

    Multiple map upgrades improve interactivity and customization:

    • Customizable color palettes
    • Filterable heat map ranges
    • Unified settings tab
    • Hoverable temperature

    The goal is to help users tailor their visuals to each of their specific industries and use cases.’s Heat Map Visualization

    New Flight Level Data

    For the first time, is offering flight level observations from 3,000 to 55,000 feet globally.

    This includes wind, temperature, icing risk, and turbulence data to aid aviation and drone operators. Users will be able to access historical and forecast weather data for the parameters that matter most to them. 

    Accessing Flight-Level Data via’s Weather Intelligence Platform

    County-Level Risk Monitoring’s County Risk Map provides location-specific risk monitoring across the U.S. 

    Users can create state or county subsets to track insights and get email digests. This county-level precision helps large enterprises monitor dispersed assets and helps government organizations track the hazardous conditions over their communities. Counties Risk Map

    More Historical Data Access now provides minute-by-minute weather data for the past 24 hours and previous 7 days. This boosts historical analysis and weather modeling accuracy.

    Streamlined Alert Management

    Bulk Edits and In-App Notifications

    The team is thrilled to share a Bulk Alert Editing enhancement to boost efficiency in managing alert recipients, locations, and status. 

    New in-app notifications also raise awareness of triggered alerts.

    Play Weather On Map

    With new play-over-map capabilities, users can visually demonstrate weather events unfolding in specific areas over custom time ranges. This sharpens briefings and communication.

    Using’s Play on Map Feature

    Lightning Alert Improvements

    Upgraded lightning features allow risk tracking from any map zoom level. Icons show affected locations, with bolding to highlight active strikes. 

    Countdown rings help assess distance of threats.

    What’s Next at 

    We’re thrilled to showcase the latest enhancements and features at, designed to help businesses stay ahead of the ever-changing weather conditions. 

    This wide-ranging product launch demonstrates’s commitment to continuously advancing weather intelligence for businesses. 

    Interested in how these features make a difference?

    See Weather Intelligence in Action

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