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Kelly Peters
By Kelly Peters
Kelly Peters
Kelly Peters
Currently's Director of Marketing, Kelly Peters is a growth-focused marketing leader with 10+ years of experience driving strategic communications and demand-focused initiatives for brands like CNBC, NBCUniversal, Dicks Sporting Goods, and JazzHR. At, she leads a dynamic team of growth and AI marketers in driving revenue with bold storytelling, radical creativity, and, above all else, human connection. Kelly graduated from Syracuse University and lives in Pittsburgh, PA.
Sep 23, 2022· 2 min, 23 sec

What to Expect and How to Prepare Your Business as Hurricane Fiona Heads North

Hurricane Fiona is barreling up the East Coast, leaving a path of destruction in its wake.

Since its formation on September 15th, Fiona has caused catastrophic damage across Puerto Rico, the Dominican Republic, and Turks and Caicos, and it’s now headed toward the Nova Scotian coast.’s Map view shows Fiona’s path up the East Coast along with multiple other tropical storms forming in the Atlantic.

Though it’s expected to weaken before making Canadian landfall, it still could be among the strongest storms ever to make landfall that far north. Here’s what to expect each day and how you can prepare:


Fiona is expected to make landfall near Nova Scotia late Friday with gusts as high as 130 mph.



Headed into Saturday, Fiona is expected to travel past Newfoundland with force lessening slightly but still incredibly high wind speeds.


The storm will continue its path north Sunday hitting the eastern side of Newfoundland and Labrador with wind gusts still above 60 mph

How to Prepare Your Business

With hurricane-force winds, extreme rain, and large storm surges, hurricane conditions impact your operations on a number of levels:

  • Threatening the safety of your employees and assets
  • Causing property damage to your business
  • Destabilizing port operations and travel due to high winds
  • Increasing the likelihood of power outages from damaged infrastructure

The best way to prepare for any major upcoming storm is by implementing an established emergency plan and investing in tools and infrastructure to make sure you can operate safely and securely. Here’s how the most impacted industries can prepare:

Energy & Utilities

 Hurricane Fiona has already left ~950,000 of Puerto Rico’s 1.5 million business and residential customers without power. Those in the path this weekend should activate emergency response protocols and be prepared for extensive damage to infrastructure with lengthy outages expected. 

Logistics & Supply Chain

Expect deliveries, transport, and all parts of the supply chain in the area to be shut down entirely along the path for the Hurricane. Alert drivers to take alternate routes or avoid driving altogether. Be sure to also include this in any calculations for expected ETAs and adjust routes to avoid the storm.

Maritime & Ports

Any port locations in the area should be prepared to fully shut down and could sustain extensive damage to facilities from the storm surge.

Without the right technology, your business is forced to react to the impact of these storms rather than proactively monitoring and preparing for their impact.’s Tropical Cyclones Data Layer allows you to protect your operations against tropical threats/coastal hazards by visualizing hurricane tracks, cones of uncertainty, intensity, and more.

Start Protecting Your Business with’s Tropical Cyclone Data Layer

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