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Kelly Peters
By Kelly Peters
Kelly Peters
Kelly Peters
Currently Tomorrow.io's Director of Marketing, Kelly Peters is a growth-focused marketing leader with 10+ years of experience driving strategic communications and demand-focused initiatives for brands like CNBC, NBCUniversal, Dicks Sporting Goods, and JazzHR. At Tomorrow.io, she leads a dynamic team of growth and AI marketers in driving revenue with bold storytelling, radical creativity, and, above all else, human connection. Kelly graduated from Syracuse University and lives in Pittsburgh, PA.
Jul 27, 2024· 6 min

How Norfolk Southern Can Solve for Weather Before Their Next Earnings Call

    Summary:

    • Severe weather and operational challenges impacted Norfolk Southern’s Q1 2024 performance
    • Norfolk Southern is focused on enhancing productivity and operational efficiency
    • Advanced weather technology is needed to enhance Norfolk Southern’s safety and service improvements
    • Predictive weather insights could offers advantages for cost management and network optimization

    With roots tracing back to 1827, Norfolk Southern has grown into a premier transportation company, operating approximately 19,500 route miles across 22 states and serving every major container port in the eastern United States.

    In Norfolk Southern’s April 24, 2024 earnings call, CEO Alan Shaw emphasized the company’s commitment to enhancing productivity and operational efficiency. The company has brought in John Orr, a seasoned expert in Precision Scheduled Railroading (PSR), to drive operational improvements and margin enhancement in the merchandise network. Shaw stated:

    “We will urgently deliver productivity through disciplined operational excellence that continues to safely serve our customers, positions us to grow by meeting markets as they evolve and allows us to generate outsized returns for our shareholders.”

    CFO Mark George outlined several initiatives to reduce costs and improve efficiency, including a 7% reduction in non-agreement headcount and various operational leadership changes. Despite these efforts, the company faced significant financial impacts due to the East Palestine derailment, including a $600 million agreement to resolve related legal issues.

    Unpredictable weather events further compound these challenges. Severe weather can exacerbate operational inefficiencies, impact safety measures, and contribute to revenue volatility in key segments like intermodal and coal. Unexpected storms can lead to delays, increasing dwell times and affecting locomotive utilization, while weather-related incidents can have long-lasting financial and operational repercussions, highlighting the need for effective weather prediction and risk mitigation strategies.

    With hyperlocal forecasting, predictive analytics, and actionable insights, Tomorrow.io’s Resilience Platformâ„¢ can help Norfolk Southern mitigate weather-related risks and optimize operations.

    Here’s how:

    Accelerating PSR Implementation with Weather-Informed Scheduling

    Tomorrow.io’s advanced weather intelligence technology can provide Norfolk Southern with precise, track-level weather forecasts across its 19,500-mile network spanning 22 states. This granular insight enables Norfolk Southern to proactively adjust its Precision Scheduled Railroading (PSR) plans in response to impending weather events. The platform’s AI-driven alerts can trigger automated protocols for securing rail yards against high winds or preparing for flood risks at critical bridges and tunnels. By integrating Tomorrow.io’s real-time data with Norfolk Southern’s positive train control (PTC) systems, the railroad can dynamically adjust speeds and routing to maintain safety and efficiency in changing weather conditions, particularly crucial for its extensive hazardous materials shipments.

    Tomorrow.io’s Resilience Platform™ provides precise, track-level weather forecasts, enabling Norfolk Southern to dynamically adjust speeds and routing, ensuring safety and efficiency in changing weather conditions.

    Real-World Application: Consider Norfolk Southern’s critical Chicago-to-Atlanta corridor. Tomorrow.io’s Resilience Platformâ„¢ could generate nuanced predictions across 51 potential weather scenarios for this route. If the forecast indicates a 70% chance of severe thunderstorms in Tennessee, Norfolk Southern could proactively reroute trains through a western alternative, maintaining schedules and ensuring cargo arrives on time. This precision enables proactive planning and swift adaptation to adverse weather conditions, directly impacting Norfolk Southern’s crucial On-Time Performance (OTP) metric.

    Optimizing Norfolk Southern’s Locomotive Reduction Initiative

    Addressing Norfolk Southern’s operational efficiency challenges requires leveraging Tomorrow.io’s real-time weather monitoring and predictive analytics. Integrating these insights allows Norfolk Southern to better understand and mitigate weather-related disruptions, leading to more effective resource allocation and adjustments. With Tomorrow.io’s hyperlocal forecasting capabilities, Norfolk Southern can proactively manage its locomotive fleet and optimize network efficiency.

    Real-World Application: For instance, Norfolk Southern could use Tomorrow.io’s Resilience Platform™ to enhance locomotive reduction efficiency at major hubs like the Atlanta terminal. In the event of severe weather, such as thunderstorms expected within the next 6 hours, the system would trigger automated protocols to optimize terminal operations. Yard managers would receive alerts to expedite critical tasks and minimize delays, while incoming trains would be notified to adjust speeds and routing for safety and efficiency. Contingency plans for rerouting sensitive cargo would ensure the smooth flow of goods even during adverse conditions. By implementing these protocols, Norfolk Southern can reduce locomotive idle time, improve asset utilization, and enhance overall terminal operations, supporting efforts to streamline operations and achieve excellence.

    Tomorrow.io’s Weather Reports provide automated summaries of weather impacts, helping Norfolk Southern optimize terminal operations and proactively manage locomotive fleets.

    Enhancing Safety Measures

    Norfolk Southern has prioritized investments in safety and service following the East Palestine incident. Tomorrow.io’s weather insights can be seamlessly integrated into Norfolk Southern’s operational protocols, ensuring employees are better informed and prepared for weather-related challenges. This not only enhances safety but also boosts efficiency, supporting a positive work environment and improving customer satisfaction through more reliable service.

    Real-World Application: If severe weather is forecasted along a key route, Tomorrow.io’s system would promptly alert relevant team members, from dispatchers to maintenance crews. Each team member would acknowledge the alert and their assigned tasks through the mobile app, establishing a clear chain of responsibility and action. For example, a track maintenance crew working on the line between Roanoke and Norfolk could receive real-time alerts about an approaching coastal storm, enabling them to proactively secure equipment and ensure worker safety. This proactive approach minimizes risks and ensures continuous, safe operations.

    Revitalizing Intermodal and Coal Segments Amidst Market Headwinds

    Facing revenue challenges in the intermodal and coal segments, Norfolk Southern can leverage Tomorrow.io’s predictive weather insights for a competitive edge. Reliable weather forecasting enables Norfolk Southern to optimize shipping schedules and routes, avoiding delays and making rail transport more attractive compared to road, especially in adverse weather conditions. By incorporating Tomorrow.io’s insights, Norfolk Southern can ensure that high-value intermodal containers and bulk coal shipments are consistently on time, even in the face of unpredictable weather.

    Real-World Application: For a time-sensitive intermodal shipment from Norfolk to Chicago, Tomorrow.io’s Resilience Platformâ„¢ could alert Norfolk Southern to potential snowstorms in the Appalachians. This would allow Norfolk Southern to propose an alternative rail route to their customer, highlighting their ability to avoid weather-related delays that trucks might face. Additionally, for bulk coal shipments heading to major ports like Baltimore, the platform could predict severe weather that might disrupt loading and unloading operations, enabling Norfolk Southern to adjust schedules proactively and maintain efficiency. These measures showcase the reliability and flexibility of rail transport, even under challenging weather conditions, and help bolster customer confidence in rail over road transport.

    tomorrow.io's resilience platform supports the intermodal transportation industry

    Aligning Weather Insights with Norfolk Southern’s Network Optimization Strategy

    Tomorrow.io’s weather intelligence capabilities can significantly support Norfolk Southern’s efforts in operational adjustments and network optimization. By providing precise, real-time weather data and predictive analytics, Tomorrow.io helps guide decisions on infrastructure maintenance, resource allocation, and short-term operational strategies, ensuring Norfolk Southern’s network remains resilient and efficient despite changing weather conditions.

    Real-World Application: Using Tomorrow.io’s real-time weather intelligence, Norfolk Southern could identify and respond to immediate weather threats that could disrupt key segments of their network. For example, if a severe storm is predicted to impact a major route through the Midwest, Tomorrow.io’s system could alert operations managers to potential high-risk areas, allowing them to preemptively deploy maintenance crews, adjust train schedules, and reroute traffic as needed. Additionally, for regions prone to sudden weather changes, such as the Appalachian Mountains, Tomorrow.io’s platform could provide critical insights to optimize track inspections and maintenance schedules, reducing the risk of weather-related incidents.

    By leveraging Tomorrow.io’s cutting-edge weather technology and predictive capabilities, Norfolk Southern can enhance its operational resilience, maintain high service levels, and pursue profitable growth even in the face of environmental uncertainties. Together, Tomorrow.io and Norfolk Southern can revolutionize rail transport by proactively addressing weather challenges and setting new standards for efficiency, safety, and customer satisfaction.

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